Salesforce1 Platform Turns Ideas into Innovative Mobile Apps

Salesforce1 Platform Allows Users to Create Custom Apps that Draw Customers

A cornerstone of Salesforce1 is its adaptability and flexibility, allowing users to maintain their existing operating systems and software while harnessing the organizational power and robust management features of the Salesforce CRM platform. But we all know that in reality, some business cases go beyond familiar tools, calling for the development of solutions specific to the needs of your company, team, partner, or product. The Salesforce1 platform enables workers to take these custom designs developed within CRM and turn them into cloud-based mobile applications accessible from any location in native, HTML5, and hybrid formats.

From sales and marketing to inventory and billing, more than four million custom applications have already been developed through Salesforce1, and today’s blog examines how your organization can harness this on-the-go accessibility, turning ideas into innovation faster than ever before.

The platform enables the creation of both employee-facing and customer-facing applications, connecting your partners, employees, customers, and products quickly and effectively. Applications can be developed by adding custom functionality to the pre-built Salesforce1 Mobile App, or developers can utilize Mobile SDK, an open source suite of technologies, including REST API and OAuth 2.0, to create custom mobile applications for iOS and Android devices.

Customer-facing applications begin with out-of-the-box authentication services, allowing clients to log in through social media sites to perform activities such as scheduling appointments or reporting repair issues, enabling your team to track and manage data easily, even routing field agents to respond to specific issues.

These applications utilize Salesforce1 Heroku Connect, a synchronization technology that integrates with Salesforce1 to provide customers with a robust user experience, including recalled preferences and instant updates and notifications, while also improving your team’s business processes by providing insight into customer data and needs, strengthening brand-building marketing strategies.

Employee-facing applications are built with Open Source JavaScript frameworks such as Angular and Backbone, using developer design templates and mobile packs to connect your team with real-time Salesforce1 customer data, including project status, client contact information, and quotes. Drag-and-drop capabilities simplify the design process, creating applications in minutes that can be shared across departments, from Sales, to HR, to Operations.

Visualforce enables developers to create wizards, navigation patterns, and data-specific rules that add an extra layer of customization, while users can also access the Salesforce1 App Exchange to deploy pre-made applications or integrate third-party and back office applications through canvas integration.

Secure offline storage ensures that valuable data is always accessible, even in locations without internet access, and applications can be easily synched with the Salesforce1 cloud when back online. These are just a few of the ways the Salesforce1 platform ensures that your business concepts are not only captured in an accessible, user-friendly format, but are always at your fingertips to adjust, format, and share.

If you’d like greater detail on the performance benefits users are seeing from the Salesforce1 platform, we’d love to speak to you. In the meantime, to learn more about how our seasoned Salesforce1 consultants can deliver this functionality to your business, please contact any member of our consulting team at info@tokarasolutions.com. We also encourage you to contact Tokara’s VP of Business Development, Mark Fillingim, directly at +1 972-719-0213.

Source:

Computer World, “Salesforce.com Unveils Salesforce1 Platform,” November 18, 2013, http://www.computerworld.com/article/2485977/app-development/salesforce-com-unveils-salesforce1-platform.html  

InfoWorld, “Salesforce.com Launches Salesforce1 Integration Platform,” November 18, 2013, http://www.infoworld.com/article/2609912/crm/salesforce-com-launches-salesforce1-integration-platform.html