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A Change of Face: The Meaning and Mantra Behind Tokara’s New Logo

By November 20, 2015Uncategorized

111915_TS_BLOG_NEWLOGOAt Tokara Solutions, we’re proud of our image as industry leading Customer Relationship Management (CRM) and Marketing Automation (MA) consultants. That’s why we put a lot of time and thought into how to visually represent that image—in short, what our logo should look like, feel like, and portray to our audience. For example, our former logo was based on a Japanese Kanji symbol that represented the merger of talent and experience. More than a powerful, eye-catching graphic, it represented our unique group of experts, and the impressive skill sets, backgrounds, and knowledge they brought to our company.

Fast forward a few years, and our team is still the best in the business. Over time, we’ve established long-standing client relationships and a past performance history that speaks for itself, and our personnel are still at the center of it all. We’re proud of what they’ve accomplished, what they’re working on now, and what’s to come in the future.

That’s why, when we decided to make a few aesthetic changes to our brand, we wanted to introduce another concept that speaks equally to the breadth and depth of our team’s abilities. While we offer services around a vast array of software, at the core of it all, what we really provide is freedom and opportunity—the chance to turn customer and prospect data into meaningful connections and patterns, then leverage those insights to create and nurture more dynamic and valuable client relationships.

Making Sense of It All: From Data to Deliverable

A technology partnership with Tokara extends far past simple system implementation. Our team is dedicated to your success, and a major part of that is ensuring you’re able to capture the type of information you need to turn every customer interaction into a 1:1 experience—the type that turn into authentic, personal business relationships with a high lifetime value.

In short, we help our customers connect the dots, bringing multiple data sources together to create a seamless path toward stronger, more rewarding client engagement. So when it came time to design a new logo to visually represent this concept, we decided to keep it simple. We started with a group of disjointed dots, then drew a “T” in the middle, representing not only our initial, but also our team’s our ability to provide solutions that connect, centralize, and control the flow of information across the enterprise.

Our makeover is new. It’s exciting. It’s fresh. But most of all, it’s us. It represents our abilities, our ambition, and our aptitude—and now, our unparalleled and exceptional customer advantage.