Salesforce Platform Customization
With the Salesforce platform, users have access to pre-built applications that can be used “as is” or customized to make business transactions simpler and more efficient. But another useful feature of the platform is its ability to create new applications specifically tailored to your organization’s unique business needs and practices, with support provided by our Salesforce Apex consulting services.
While the Salesforce user interface includes several customization options, including the ability to define new fields, objects, workflow, and approval processes, developers often opt to integrate their own data manipulation commands to expand the functionality of their browser-based, client side programs.
Compiled, Stored, Run on Force.com
To achieve this goal, they utilize the platform’s Simple Object Access Protocol (SOAP) Application Programming Interface (API), which allows them to create flow and transaction control statements, including “delete,” “update,” and “upsert.”
However, as the controlling logic for these programs is located on the client’s browser, not the Force.com platform server, it can be costly and cumbersome to route the programming language onto the Salesforce website to accomplish tasks, as well as host server code such as Java or .NET, in a secure environment.
Apex Code Basics
Apex code is designed to help alleviate the operational and financial burden of client-to-platform server routing by allowing advanced administrators and developers to execute server-based control statements to work in conjunction with calls to the Force.com API. Interpreted, executed, and controlled entirely on the Salesforce platform, it is based on syntax similar to Java and features familiar elements, including SOQL queries, data manipulation language (DML) operation, control structures, arrays, and variable declarations.
The code can be used to incorporate business logic into most system events, including links, buttons, related record updates and even Visualforce pages. Simple service requests or object triggers (such as a mouse click) immediately execute code-driven responses for seamless operation and usability.