Apex Development

Experience on-demand programming for Salesforce.
Create custom applications tailored to your business—
lightning fast, user friendly, data focused, endlessly flexible.

Salesforce Platform Customization

With the Salesforce platform, users have access to pre-built applications that can be used “as is” or customized to make business transactions simpler and more efficient. But another useful feature of the platform is its ability to create new applications specifically tailored to your organization’s unique business needs and practices, with support provided by our Salesforce Apex consulting services.

While the Salesforce user interface includes several customization options, including the ability to define new fields, objects, workflow, and approval processes, developers often opt to integrate their own data manipulation commands to expand the functionality of their browser-based, client side programs.

Compiled, Stored, Run on Force.com

To achieve this goal, they utilize the platform’s Simple Object Access Protocol (SOAP) Application Programming Interface (API), which allows them to create flow and transaction control statements, including “delete,” “update,” and “upsert.”

However, as the controlling logic for these programs is located on the client’s browser, not the Force.com platform server, it can be costly and cumbersome to route the programming language onto the Salesforce website to accomplish tasks, as well as host server code such as Java or .NET, in a secure environment.

Apex Code Basics

Apex code is designed to help alleviate the operational and financial burden of client-to-platform server routing by allowing advanced administrators and developers to execute server-based control statements to work in conjunction with calls to the Force.com API. Interpreted, executed, and controlled entirely on the Salesforce platform, it is based on syntax similar to Java and features familiar elements, including SOQL queries, data manipulation language (DML) operation, control structures, arrays, and variable declarations.

The code can be used to incorporate business logic into most system events, including links, buttons, related record updates and even Visualforce pages. Simple service requests or object triggers (such as a mouse click) immediately execute code-driven responses for seamless operation and usability.

Functional for Ease of Use

The execution time of requests generated through Apex code is the same as that of a standard platform request, so even the most customized applications run at the same speed and efficiency as all Salesforce solutions. When a developer first creates the code, it is uncompiled. It is then sent through the application server, which compiles it into a set of instructions and saves it as metadata. When a user prompts the code through a trigger, such as a button/link click, or an action, such as visiting a Visualforce page, the server retrieves the metadata, which is then sent through a runtime interpreter, to complete the action. Because the compiled code is saved as metadata, Apex code is automatically upgraded with the rest of the Force.com platform any time an update occurs.

User-Friendly and Data Focused

Not only is Apex code easy to write, based on recognizable Java elements, including variable and expression syntax, block and conditional statement syntax, loop syntax. and object/array notation, it is also concise, weaving together multiple query and DML statements into a single unit of work on the Force.com server.

As Apex is running in a multi-tenant environment along with the rest of the Force.com platform, runaway code is prevented through the runtime engine, which ensures shared resources are not monopolized. Even development failures are communicated clearly and with precision—any code that violates runtime limits fails with practical error messages and any invalid code reference will result in a quick fail during compilation. Additionally, built-in support enables code testing, which details code coverage and provides suggestions to improve code efficiency.

Custom and Flexible

Apex code can be used to implement custom functionality into new applications designed to support your specific business procedures. Common uses include the creation of Web services, e-mail services, and complex processes not supported by current workflow. It can also be used to enhance logic flexibility, so logic occurs over entire transactions versus a single object or record, or to develop custom logic assigned to be executed along with a specific operation, regardless of origin (e.g., user interface, Visualforce page, SOAP API). Now, any business idea can be turned into a dynamic mobile solution accessible through the Force.com platform, transforming the way developers create on-demand applications.

CRM Expertise

At Tokara, our consultants have experience with hundreds of CRM projects across a range of industries, from small businesses to Fortune 500 enterprises. Whatever your CRM project might entail, we're certain we have seasoned professionals to guide you to the results you need.


Average Years in
CRM Consulting


Number of CRM


Client Service


Average Years
in Tech Consulting

Need the best CRM consultants?
We have the magic combination.


Best Pivotal CRM Resources Worldwide

For nearly a decade, Tokara has been home to the finest and most highly skilled engineers, developers, and consultants from across the globe who focus on Pivotal CRM.


Specialized Team of Hybrid Salesforce/Pivotal CRM Engineers

Alongside its globally recognized Pivotal CRM engineers and consultants, Tokara fields top-tier Salesforce resources, as well as a select set of hybrid Pivotal/Salesforce engineers, developers, and consultants, whose expertise allows them to operate fluidly and effectively in and around either flavor of CRM.

Salesforce Platinum Partner Resources

We also have access to the resources of our sister company—Stratus360 U.S.—the American arm of Salesforce Platinum Consulting Partner Stratus360, headquartered in Toronto, Canada.

Tokara provided a huge level of effort working with my team to help us deliver our upgrade to the business on-time, ahead of their end of year business activities.

C. PiercePrincipal Financial Group

We deliver a full suite of end-to-end CRM
solutions to our clients every day.

Know Where to Start.

  CRM Evaluations

While most clients know precisely the outcomes their business needs to achieve, most are also less certain about the current state of their technology (functioning with their people and processes), or how to compare and evaluate potentially competing solutions with regard to ‘best fit’ for achieving the business results they’re looking for. That’s where we come in.

Think Big Picture.

  CRM Strategy & Planning

We know the best outcomes are achieved when clients are able to integrate and optimize the mix of people, processes, and technologies they’ve invested in to reach their unique business goals. That’s why the Tokara team works hand-in-hand with clients to define strategy that aligns their existing and new assets and priorities with the results they need to achieve.

Act as Trusted Advisor.

  CRM Consulting

At the center of every engagement is consulting. And because we partner with the leading ‘people-centric’ software companies (Salesforce, Marketo, QlikView, etc.), we are able to truly act as trusted advisors and honest brokers to our clients—designing the best solution using the best technologies for their unique requirements and use cases.

Have a Bias for Action.

  CRM Implementations

Implementation transforms strategy into business value. So whether our clients want to migrate from legacy software, implement a new technology from the ground up, or even buy themselves some time by bridging the gap between the old and new, our technical depth means the solution we implement will maximize their return on technology investment.

Make It Personal.

  CRM Customizations

We always start by ensuring clients can access all the standard functionality a technology offers, but when unique business requirements demand a bit of code tweaking to perfect the alignment between the client’s needs and what the technology delivers, our developers are available for any needed customizations.

Deliver Reinforcements.

  CRM Staffing

At the end of the day, customer enablement is why we’re here—and we know what the client needs is rarely ‘one size fits all.’ So whether they’d like us to transfer knowledge through on-site training of an individual or a team, or simply to put one or more of our own team members with specialized skills in place for a period of time, we’re ready to make it happen.

Accelerating our clients'
time to business value

We help our customers connect with their customers—harnessing CRM and related 'people-first' technologies to create the irresistible experiences that drive profit and growth.

There’s no question the Tokara team has solid expertise in Pivotal CRM – but the added component that makes working with them entirely different is that their expertise comes with a commitment to partner in whatever way is best for that client.

Ginelle DavidsonMIS Director, Kantar Retail

Rarest of relationships &
best of 'all-things-CRM'


Tokara Solutions & Stratus360—the Backstory

As the top Pivotal CRM consultancy worldwide for more than 7 consecutive years, Tokara Solutions was established in the U.S. in 2009, alongside its sister company, Stratus360—a Salesforce Platinum Partner, headquartered in Toronto, Ontario, Canada. Underscoring the depth and breadth of the relationship between these two industry-leading CRM consultancies, Tokara's president Shawn Grant also maintains ownership of Stratus360’s American presence—Stratus360 U.S.—giving Tokara unique access to Salesforce Platinum Partner resources.

Stratus360—Belle of the (Platinum) Salesforce Ball

Tokara’s 'sister company' Stratus360 operates at the very highest tier within Salesforce as a Platinum Consulting Partner. Stratus360’s engineers, developers, and consultants have passed the almost impossibly stringent requirements Salesforce demands of its partners at this level, leaving little question that this unique team is able to bring together the best of 'all-things-CRM' for its clients.

Tokara CRM Resources & Downloads

CRM Evaluation & Selection Consulting Services (Tokara Solutions, Datasheet)
Redefining Partnership in Kantar Retail Pivotal CRM Upgrade (Tokara Solutions, Testimonial Datasheet)
Pivotal CRM Performance Health Check Services (Tokara Solutions, Datasheet)
Pivotal CRM Upgrade Services (Tokara Solutions, Datasheet)
VisualForce Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Apex Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Hosted Salesforce Integration Services (Tokara Solutions, Datasheet)
Salesforce Platform Consulting Services (Tokara Solutions, Datasheet)
Salesforce Marketing Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce Service Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce Sales Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce CRM Consulting Services (Tokara Solutions, Datasheet)
Staff Augmentation Solutions for CRM and Marketing Automation (Tokara Solutions, Datasheet)
CRM Solutions (Tokara Solutions, Datasheet)
Professional Services (Tokara Solutions, Datasheet)
CRM Consulting (Tokara Solutions, Brochure)

Can you afford to wait?

Schedule a call or demo with a Tokara CRM consultant today.