Salesforce Marketing Cloud

Craft irresistible 1:1 customer journeys that
boost brand, win rates, and repeat business—
leverage social media insights, analytics, and much more.

Marketing Cloud Basics

Improve win rate and encourage repeat business by integrating social media insight and analytics with detailed customer and project data, creating 1:1 relationships that foster brand loyalty and drive new sales. A powerful digital marketing resource, Marketing Cloud is built on the Salesforce platform and integrates seamlessly with Sales Cloud and Service Cloud, making it the first step in a robust virtual environment that spans the entire project lifecycle from capture to close.

Powerful analytical and tracking tools provide an inside look at your client base, including purchasing preferences and online activity, enabling your team to create custom marketing materials specifically directed to their personal and business needs, all with support you can trust from an expert Salesforce CRM consultant. Not only does the solution automate your marketing efforts, greatly reducing the time and resources needed for traditional paper or software-based campaigns, its cloud-based mobility means messages are delivered straight to prospects in real time, across any location or device. Multi-channel accessibility (e-mail, mobile, social and web) ensures no connection is missed and facilitates follow-up efforts.

From detailed calendars that track campaign progress and help stage long-term rollouts, to personalized dashboards that provide up-to-the-minute views of existing interactions, the ExactTarget Marketing Cloud provides the tools needed to bring your existing marketing materials into the virtual environment and create new campaigns directly mapped to customer interests.

Salesforce Sales Cloud

Salesforce Sales Cloud is a powerful new tool for sales operations that combines the organizational power of traditional CRM with next-generation virtual resources, including custom applications and social media sites, that greatly extend your organization’s sales and collaboration capabilities. Click for details.

Salesforce1 Platform

Salesforce Platform (AKA enables the creation of both employee-facing and customer-facing applications, connecting your partners, employees, customers, and products quickly and effectively. Applications can be developed by adding custom functionality to the pre-built Salesforce Mobile App, or developers can utilize Mobile SDK, an open source suite of technologies, including REST API and OAuth 2.0, to create custom mobile applications for iOS and Android devices. Click for details.

Salesforce Service Cloud

Service Cloud provides a virtual collaboration space that enables your customer service team to respond to requests for help and information at any time, from any location, across any channel. In our connected world, customers seek out and expect a timely response to their inquiries, and prompt service is vital to ensure customers are not only satisfied, but come back for more. Click for details.

Dynamic Web Solutions

Salesforce Marketing Cloud turns static websites into dynamic customer experiences by enabling your team to customize pages based on visitor preference. Using predictive analytical tools, you can observe users’ web behavior to build custom profiles that offer product suggestions, provide specialized discounts and send personalized follow-up e-mails. This approach ensures content is always relevant to every customer, and encourages a longer site visit time, increasing your web conversions and cross-sell/up-sell potential. The interactive dashboard provides a bird’s eye view of all active sites, including data on total visits, mobile visits, best performing pages, and average page time, so you’re always aware of the effects of your efforts, and understand where to improve.

Social Insights and Analytics

The ExactTarget Marketing Cloud utilizes the Radian6 Buddy Media Social Studio to gain insight into your customers’ online actions while also providing a portal through which your agents can reach your client base across multiple channels. The platform’s interactive calendar lets you organize your efforts by brand, region or product, keeping teams aligned and up-to-date on all social accounts. Posts can be created with one click, designed to target specific audiences, with embedded trending content including RSS feeds, videos and photos. Then, the effectiveness and impact of your interaction can be researched by gauging its interactions and engagements (e.g., Facebook “likes”), all without leaving the virtual dashboard.

Mobile Engagement

The solution’s cloud-based mobility means that your marketing messages can be delivered and accessed on any enabled device, including smartphones, tablets, and laptops. Now, your agents can respond faster to customer inquiries, with added capabilities including multiple post responses and expert routing through Facebook and Twitter. From responsive e-mail templates to SMS and MMS messages, campaigns can be sent directly to your on-the-go audience with greater visibility and interaction. Geolocation capabilities mean your team can send advertising promotions when a customer is within a specified distance of your location, and push notifications encourage users to revisit your applications when updates occur. Mobile interactions are centrally organized and managed for quick access to client feedback and activity.

Cross-Channel Support for 1:1 Relationships

With Journey Builder, you can create custom 1:1 marketing campaigns that follow customers on a staged route across multiple channels. Agents can plan and personalize every interaction through customized activity calendars that roll out communication based on specific timelines. Events, such as maintenance alerts or loyalty achievements, trigger messages across e-mail, mobile SMS, mobile push, and web/social placements, delivered incrementally as designed for a specified duration. User friendly drag-and-drop interfaces let you easily plan the layout of your campaign, and goals can be set to determine message efficiency and increase ROI.

Salesforce Integration

Not only does the ExactTarget Marketing Cloud work with Sales Cloud and Service Cloud to provide a turnkey approach to project management, it is directly integrated into the Salesforce1 platform, enabling you to send messages to customers stored in your contacts list with just one click. From mass e-mail campaigns targeting a wide audience, to one-on-one interactions, Salesforce1 connects lead, contact and account data to provide a range of communication possibilities. The platform also features ExactTarget Analytics, where you can view click-through rates by campaign to give marketers valuable insights in real time, optimizing campaign performance for a stronger customer experience.

CRM Expertise

At Tokara, our consultants have experience with hundreds of CRM projects across a range of industries, from small businesses to Fortune 500 enterprises. Whatever your CRM project might entail, we're certain we have seasoned professionals to guide you to the results you need.


Average Years in
CRM Consulting


Number of CRM


Client Service


Average Years
in Tech Consulting

Need the best CRM consultants?
We have the magic combination.


Best Pivotal CRM Resources Worldwide

For nearly a decade, Tokara has been home to the finest and most highly skilled engineers, developers, and consultants from across the globe who focus on Pivotal CRM.


Specialized Team of Hybrid Salesforce/Pivotal CRM Engineers

Alongside its globally recognized Pivotal CRM engineers and consultants, Tokara fields top-tier Salesforce resources, as well as a select set of hybrid Pivotal/Salesforce engineers, developers, and consultants, whose expertise allows them to operate fluidly and effectively in and around either flavor of CRM.

Salesforce Platinum Partner Resources

We also have access to the resources of our sister company—Stratus360 U.S.—the American arm of Salesforce Platinum Consulting Partner Stratus360, headquartered in Toronto, Canada.

Tokara provided a huge level of effort working with my team to help us deliver our upgrade to the business on-time, ahead of their end of year business activities.

C. PiercePrincipal Financial Group

We deliver a full suite of end-to-end CRM
solutions to our clients every day.

Know Where to Start.

  CRM Evaluations

While most clients know precisely the outcomes their business needs to achieve, most are also less certain about the current state of their technology (functioning with their people and processes), or how to compare and evaluate potentially competing solutions with regard to ‘best fit’ for achieving the business results they’re looking for. That’s where we come in.

Think Big Picture.

  CRM Strategy & Planning

We know the best outcomes are achieved when clients are able to integrate and optimize the mix of people, processes, and technologies they’ve invested in to reach their unique business goals. That’s why the Tokara team works hand-in-hand with clients to define strategy that aligns their existing and new assets and priorities with the results they need to achieve.

Act as Trusted Advisor.

  CRM Consulting

At the center of every engagement is consulting. And because we partner with the leading ‘people-centric’ software companies (Salesforce, Marketo, QlikView, etc.), we are able to truly act as trusted advisors and honest brokers to our clients—designing the best solution using the best technologies for their unique requirements and use cases.

Have a Bias for Action.

  CRM Implementations

Implementation transforms strategy into business value. So whether our clients want to migrate from legacy software, implement a new technology from the ground up, or even buy themselves some time by bridging the gap between the old and new, our technical depth means the solution we implement will maximize their return on technology investment.

Make It Personal.

  CRM Customizations

We always start by ensuring clients can access all the standard functionality a technology offers, but when unique business requirements demand a bit of code tweaking to perfect the alignment between the client’s needs and what the technology delivers, our developers are available for any needed customizations.

Deliver Reinforcements.

  CRM Staffing

At the end of the day, customer enablement is why we’re here—and we know what the client needs is rarely ‘one size fits all.’ So whether they’d like us to transfer knowledge through on-site training of an individual or a team, or simply to put one or more of our own team members with specialized skills in place for a period of time, we’re ready to make it happen.

Accelerating our clients'
time to business value

We help our customers connect with their customers—harnessing CRM and related 'people-first' technologies to create the irresistible experiences that drive profit and growth.

There’s no question the Tokara team has solid expertise in Pivotal CRM – but the added component that makes working with them entirely different is that their expertise comes with a commitment to partner in whatever way is best for that client.

Ginelle DavidsonMIS Director, Kantar Retail

Rarest of relationships &
best of 'all-things-CRM'


Tokara Solutions & Stratus360—the Backstory

As the top Pivotal CRM consultancy worldwide for more than 7 consecutive years, Tokara Solutions was established in the U.S. in 2009, alongside its sister company, Stratus360—a Salesforce Platinum Partner, headquartered in Toronto, Ontario, Canada. Underscoring the depth and breadth of the relationship between these two industry-leading CRM consultancies, Tokara's president Shawn Grant also maintains ownership of Stratus360’s American presence—Stratus360 U.S.—giving Tokara unique access to Salesforce Platinum Partner resources.

Stratus360—Belle of the (Platinum) Salesforce Ball

Tokara’s 'sister company' Stratus360 operates at the very highest tier within Salesforce as a Platinum Consulting Partner. Stratus360’s engineers, developers, and consultants have passed the almost impossibly stringent requirements Salesforce demands of its partners at this level, leaving little question that this unique team is able to bring together the best of 'all-things-CRM' for its clients.

Tokara CRM Resources & Downloads

CRM Evaluation & Selection Consulting Services (Tokara Solutions, Datasheet)
Redefining Partnership in Kantar Retail Pivotal CRM Upgrade (Tokara Solutions, Testimonial Datasheet)
Pivotal CRM Performance Health Check Services (Tokara Solutions, Datasheet)
Pivotal CRM Upgrade Services (Tokara Solutions, Datasheet)
VisualForce Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Apex Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Hosted Salesforce Integration Services (Tokara Solutions, Datasheet)
Salesforce Platform Consulting Services (Tokara Solutions, Datasheet)
Salesforce Marketing Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce Service Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce Sales Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce CRM Consulting Services (Tokara Solutions, Datasheet)
Staff Augmentation Solutions for CRM and Marketing Automation (Tokara Solutions, Datasheet)
CRM Solutions (Tokara Solutions, Datasheet)
Professional Services (Tokara Solutions, Datasheet)
CRM Consulting (Tokara Solutions, Brochure)

Can you afford to wait?

Schedule a call or demo with a Tokara CRM consultant today.