Marketing Cloud Basics
Improve win rate and encourage repeat business by integrating social media insight and analytics with detailed customer and project data, creating 1:1 relationships that foster brand loyalty and drive new sales. A powerful digital marketing resource, Marketing Cloud is built on the Salesforce platform and integrates seamlessly with Sales Cloud and Service Cloud, making it the first step in a robust virtual environment that spans the entire project lifecycle from capture to close.
Powerful analytical and tracking tools provide an inside look at your client base, including purchasing preferences and online activity, enabling your team to create custom marketing materials specifically directed to their personal and business needs, all with support you can trust from an expert Salesforce CRM consultant. Not only does the solution automate your marketing efforts, greatly reducing the time and resources needed for traditional paper or software-based campaigns, its cloud-based mobility means messages are delivered straight to prospects in real time, across any location or device. Multi-channel accessibility (e-mail, mobile, social and web) ensures no connection is missed and facilitates follow-up efforts.
From detailed calendars that track campaign progress and help stage long-term rollouts, to personalized dashboards that provide up-to-the-minute views of existing interactions, the ExactTarget Marketing Cloud provides the tools needed to bring your existing marketing materials into the virtual environment and create new campaigns directly mapped to customer interests.
Dynamic Web Solutions
Salesforce Marketing Cloud turns static websites into dynamic customer experiences by enabling your team to customize pages based on visitor preference. Using predictive analytical tools, you can observe users’ web behavior to build custom profiles that offer product suggestions, provide specialized discounts and send personalized follow-up e-mails. This approach ensures content is always relevant to every customer, and encourages a longer site visit time, increasing your web conversions and cross-sell/up-sell potential. The interactive dashboard provides a bird’s eye view of all active sites, including data on total visits, mobile visits, best performing pages, and average page time, so you’re always aware of the effects of your efforts, and understand where to improve.