Visualforce Development

Save time while gaining complete control over
how your data is organized and formatted—
all with complete Salesforce platform integration.

Visualforce Basics

The platform is comprehensive, offering separate application development tools for defining the data model, business logic, and user interface of each custom solution. While these tools are robust and offer users the ability to create personalized mobile solutions based on their specific practices, there are some adaptability limitations. Specifically, the interface is fairly rigid in its pre-designed layouts that determine how information is displayed. Buttons always appear above fields, fields always appear above related lists, and custom links can only be applied in specific areas.

To address this limitation and offer developers greater control over how their data is organized and formatted, Salesforce1 offers Visualforce, available in the Contact Manager, Group, Professional, Enterprise, Unlimited, Performance, and Developer Editions. Natively hosted, compiled, and rendered on the platform,with support provided by our Salesforce Visualforce consulting team, the Visualforce framework centers on two elements: tag-based markup language and standard server-based controllers that power basic database operations. In the language, which is similar to HTML, each tag corresponds to a user interface component, such as a page section, list, or field.

Components can be either coarse or fine-grained depending on the desired compilation speed, and their behavior can be controlled by standard Salesforce logic, or logic assigned by the developer’s custom Apex code, providing greater design flexibility.

Developer-Driven Control

The Visualforce markup can include Visualforce tags, HTML, JavaScript, or any Web-enabled code embedded within an tag. This language controls which user interface components are defined, such as buttons or links, and how they are laid out on the page. Developers can opt to control these components via the standard logic provided on the platform, or through custom logic, defined by a class written in Apex.

While any existing standard controller functionalities must be re-implemented if custom logic is chosen, developers now have the ability to assign new navigation elements and behaviors to components as desired, without leveraging the platform’s pre-designed templates. Even once established, developers can still adjust operation through Apex-driven extensions, which add to or override behaviors in both standard and custom controllers.

Flexibility of Design

Visualforce pages can be used to override certain elements that come standard on the platform, including buttons and tab overview pages. For instance, while “New” is always included as a button within the “Accounts” page, developers can choose to overwrite this element as required to meet their particular design requirements. In their place, custom tabs and dashboard components can be created, as well as new menu items and actions, custom console components, and even new help pages patterned around specific organizational terms. Additionally, as Visualforce markup is ultimately rendered as HTML, developers can integrate its tags with other Web-based user interface technologies, including standard HTML, JavaScript, Flash, and other HTML-executable code for a greater range of design possibilities.

Time-Saving Innovation

While customizing their Visualforce markup, developers can edit the language in the same window in which the resulting page is shown, for tangible verification of design and edits. This window, called the Editor Pane, includes auto-completion and syntax highlighting as time-saving benefits. Development time also improves with the application’s concise syntax, which implements the same functionality as an s-control, used to display custom HTML in a page or tab, but with 90% fewer lines of code.

Employees can create on-the-go components from anywhere, at any time, through “quick fixes,” which create new elements by simple keyboard operation. For instance, if an employee has an idea for the name of a new Visualforce page, he can simply type it into his URL, and the new page is automatically generated. This approach not only saves development time, but enables any team member to contribute new ideas and designs for Visualforce pages. The Model-View-Controller (MVC) development style of Visualforce also helps improve team efficiency by splitting the application’s user interface and business logic, allowing designers to focus on the application’s aesthetics while developers work simultaneously on the Apex-driven controllers that define its business logic.

Total Platform Integration

Because Visualforce pages are integrated tightly on the platform, they provide the same performance as standard Salesforce pages, no matter the amount of data incorporated. Visualforce pages are also stored as metadata, so they don’t need to be rewritten when the platform is upgraded. They are simply upgraded along with the rest of the system, eliminating downtime and allowing your team to continually design, develop, create, and implement customized mobile applications fitted to your business demands.

CRM Expertise

At Tokara, our consultants have experience with hundreds of CRM projects across a range of industries, from small businesses to Fortune 500 enterprises. Whatever your CRM project might entail, we're certain we have seasoned professionals to guide you to the results you need.


Average Years in
CRM Consulting


Number of CRM


Client Service


Average Years
in Tech Consulting

Need the best CRM consultants?
We have the magic combination.


Best Pivotal CRM Resources Worldwide

For nearly a decade, Tokara has been home to the finest and most highly skilled engineers, developers, and consultants from across the globe who focus on Pivotal CRM.


Specialized Team of Hybrid Salesforce/Pivotal CRM Engineers

Alongside its globally recognized Pivotal CRM engineers and consultants, Tokara fields top-tier Salesforce resources, as well as a select set of hybrid Pivotal/Salesforce engineers, developers, and consultants, whose expertise allows them to operate fluidly and effectively in and around either flavor of CRM.

Salesforce Platinum Partner Resources

We also have access to the resources of our sister company—Stratus360 U.S.—the American arm of Salesforce Platinum Consulting Partner Stratus360, headquartered in Toronto, Canada.

Tokara provided a huge level of effort working with my team to help us deliver our upgrade to the business on-time, ahead of their end of year business activities.

C. PiercePrincipal Financial Group

We deliver a full suite of end-to-end CRM
solutions to our clients every day.

Know Where to Start.

  CRM Evaluations

While most clients know precisely the outcomes their business needs to achieve, most are also less certain about the current state of their technology (functioning with their people and processes), or how to compare and evaluate potentially competing solutions with regard to ‘best fit’ for achieving the business results they’re looking for. That’s where we come in.

Think Big Picture.

  CRM Strategy & Planning

We know the best outcomes are achieved when clients are able to integrate and optimize the mix of people, processes, and technologies they’ve invested in to reach their unique business goals. That’s why the Tokara team works hand-in-hand with clients to define strategy that aligns their existing and new assets and priorities with the results they need to achieve.

Act as Trusted Advisor.

  CRM Consulting

At the center of every engagement is consulting. And because we partner with the leading ‘people-centric’ software companies (Salesforce, Marketo, QlikView, etc.), we are able to truly act as trusted advisors and honest brokers to our clients—designing the best solution using the best technologies for their unique requirements and use cases.

Have a Bias for Action.

  CRM Implementations

Implementation transforms strategy into business value. So whether our clients want to migrate from legacy software, implement a new technology from the ground up, or even buy themselves some time by bridging the gap between the old and new, our technical depth means the solution we implement will maximize their return on technology investment.

Make It Personal.

  CRM Customizations

We always start by ensuring clients can access all the standard functionality a technology offers, but when unique business requirements demand a bit of code tweaking to perfect the alignment between the client’s needs and what the technology delivers, our developers are available for any needed customizations.

Deliver Reinforcements.

  CRM Staffing

At the end of the day, customer enablement is why we’re here—and we know what the client needs is rarely ‘one size fits all.’ So whether they’d like us to transfer knowledge through on-site training of an individual or a team, or simply to put one or more of our own team members with specialized skills in place for a period of time, we’re ready to make it happen.

Accelerating our clients'
time to business value

We help our customers connect with their customers—harnessing CRM and related 'people-first' technologies to create the irresistible experiences that drive profit and growth.

There’s no question the Tokara team has solid expertise in Pivotal CRM – but the added component that makes working with them entirely different is that their expertise comes with a commitment to partner in whatever way is best for that client.

Ginelle DavidsonMIS Director, Kantar Retail

Rarest of relationships &
best of 'all-things-CRM'


Tokara Solutions & Stratus360—the Backstory

As the top Pivotal CRM consultancy worldwide for more than 7 consecutive years, Tokara Solutions was established in the U.S. in 2009, alongside its sister company, Stratus360—a Salesforce Platinum Partner, headquartered in Toronto, Ontario, Canada. Underscoring the depth and breadth of the relationship between these two industry-leading CRM consultancies, Tokara's president Shawn Grant also maintains ownership of Stratus360’s American presence—Stratus360 U.S.—giving Tokara unique access to Salesforce Platinum Partner resources.

Stratus360—Belle of the (Platinum) Salesforce Ball

Tokara’s 'sister company' Stratus360 operates at the very highest tier within Salesforce as a Platinum Consulting Partner. Stratus360’s engineers, developers, and consultants have passed the almost impossibly stringent requirements Salesforce demands of its partners at this level, leaving little question that this unique team is able to bring together the best of 'all-things-CRM' for its clients.

Tokara CRM Resources & Downloads

CRM Evaluation & Selection Consulting Services (Tokara Solutions, Datasheet)
Redefining Partnership in Kantar Retail Pivotal CRM Upgrade (Tokara Solutions, Testimonial Datasheet)
Pivotal CRM Performance Health Check Services (Tokara Solutions, Datasheet)
Pivotal CRM Upgrade Services (Tokara Solutions, Datasheet)
VisualForce Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Apex Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Hosted Salesforce Integration Services (Tokara Solutions, Datasheet)
Salesforce Platform Consulting Services (Tokara Solutions, Datasheet)
Salesforce Marketing Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce Service Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce Sales Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce CRM Consulting Services (Tokara Solutions, Datasheet)
Staff Augmentation Solutions for CRM and Marketing Automation (Tokara Solutions, Datasheet)
CRM Solutions (Tokara Solutions, Datasheet)
Professional Services (Tokara Solutions, Datasheet)
CRM Consulting (Tokara Solutions, Brochure)

Can you afford to wait?

Schedule a call or demo with a Tokara CRM consultant today.