While creative and substantive marketing is required to sustain almost any business for the long term, it’s especially important for small businesses, for whom traffic and conversion is a critical feature of their livelihood and a deciding factor of their longevity. As technology continues to permeate virtually every aspect of a company’s communication and collaboration processes, it comes as no surprise that digital tools and automation are emerging as key players in the small business space, heralded for their ability to make marketing simpler, more effective, and more streamlined across a variety of online channels. The capacity to leverage these tools is quickly becoming a market differentiator, helping companies across the industry stand out from the competition and work more effectively, turning technology integration from a “nice-to-have” feature into one indispensable for addressing the myriad challenges and opportunities the small business sector routinely encounters.
An Industry Outlook: Marketing Pain Points and CRM Possibilities
A recent report conducted by several industry software providers found that out of 1,000 small business owners from across the U.S., nearly half (47 percent) handle marketing efforts on their own, yet approximately the same number (48.5 percent) of owners don’t know if their marketing efforts are effective, while almost 14 percent know for certain they aren’t. Read More