In the era of “want it now, get it now” afforded by the Internet of Things (IoT), it comes as no surprise that e-commerce is not only a booming market—it could potentially usurp the once-thriving brick-and-mortar business as more and more customers turn to their laptop, phone, or smart device to make a purchase. In fact, Forrester predicts that one million U.S. B2B salespersons will lose their jobs to self-service e-commerce by 2020.
The Rise of Online Shopping: Getting On Board and Staying Afloat
A major contributing factor to this industry movement: The speed and flexibility afforded by e-commerce that’s almost impossible to replicate in-store. In fact, Forrester also reports that almost 75 percent of B2B buyers now say that buying from a website offers more convenience than buying from a sales rep, and 93 percent prefer to buy online rather than from a salesperson once they’ve decided what they want to buy. Read More