Understanding Canada’s New Anti-Spam Law & Its Power to Transform the CRM and Marketing Automation LandscapePosted by Tokara Solutions | Pivotal CRM, Salesforce CRM, Salesforce CRM Integration | No Comments
The rise of the digital age means prospects are easier than ever to identify, track and contact—the myriad of online platforms affords companies a widened sales territory and greater access to new business than ever before. Used professionally, this opportunity can mean increased profit, stronger brand identity, and positive long-term customer relationships.
However, this new, automated environment also makes it easy for spam communication to enter the inboxes, social media feeds and mobile phones of your customers. For every well-intended e-mail marketing campaign or personalized push notification, there’s a mass, unsolicited message, spyware/malware installation, phishing attempt, or network rerouting scheme looking to capitalize on the enhanced accessibility of customer data. In fact, 90 percent of global e-mail traffic is spam. That’s one trillion spam e-mails sent globally. Every day. Read More