Mutual Fund Wholesaling


CRM for Mutual Fund Wholesaling

To compete in today’s crowded market, you need to be strategic about resource allocation and the approach you take in managing broker-dealer channels. CRM for Mutual Fund Wholesaling is an industry-specific solution that enables fund wholesalers to develop a deep understanding of broker profitability, strengthen and cultivate broker relationships, and streamline business processes for improved productivity.

The solution enables you to increase efficiencies and productivity, leading to greater overall profitability. Its flexible platform supports seamless connections to the entire firm, including back-office financial systems. With an industry-tailored system, you are well positioned to take investment products to market with tools for better broker management.

CRM Benefits for MFW Industry

Understand sources of profitability from broker-dealer networks

Equip inside and outside fund wholesalers with the tools necessary to determine which brokers are performing best, which funds are selling well, and where they’re selling.

Equip broker-dealers to sell funds effectively

Enable inside and outside fund wholesalers to track and fulfill literature requests and proactively supply broker-dealers with information that fits their business focus and interests in their preferred formats.

Track the costs of working with broker-dealers

Wholesalers can track the costs associated with educating and supplying tools to the broker-dealer channel, helping them contrast individual, branch, and firm costs with revenue and sales figures.

Track gifts, co-op funds and interactions for regulatory compliance

Keep tabs on gifts and co-op funds to ensure NASD compliance, and automatically document activities and communications in a central repository for easy reference, retrieval, and reporting.

Accelerate complex, multi-step processes

Save hours of repetitive daily work with built-in workflows that increase efficiency and contribute to greater profitability. Data-driven workflows can coordinate and accelerate the numerous steps and stakeholders involved in critical processes such as account setup and research distribution.

Key Features

Our team is backed by a long track record of success in this industry; we’ll ensure your solution delivers the power and flexibility you need to maintain competitive advantage:

Broker-dealer profiles
Profitability tracking at broker, branch, & firm levels
Proxy calendaring
Literature & premium distribution & tracking
Product information & research distribution
Event marketing management
Expense tracking & NASD regulation enforcement
Productivity tools
Relationship tracking
Handheld CRM

There’s no question the Tokara team has solid expertise in Pivotal CRM – but the added component that makes working with them entirely different is that their expertise comes with a commitment to partner in whatever way is best for that client.

Ginelle Davidson, MIS Director, Kantar Retail

Tokara provided a huge level of effort working with my team to help us deliver our upgrade to the business on-time, ahead of their end of year business activities.

C. Pierce, Principal Financial Group

I have been extremely pleased with their quick response, quality service, and professionalism. These guys are super easy to work with and they really know their stuff. I strongly recommend Tokara Solutions.

Sandra Luckins, Harley-Davidson Financial Services