Anti-Spam Legislation Provides Opportunity to Optimize CRM and Marketing Automation Systems

By | Pivotal CRM, Salesforce CRM, Salesforce CRM Integration

In last week’s post, we introduced Canada’s new Anti-Spam Legislation (CASL) that sets strict mandates on Commercial Electronic Messages (CEMs) sent from within and to Canadian organizations. While the act was established to cut down on the exorbitant amount of digital spam sent globally, its requirements can dramatically alter the way even legitimate organizations conduct everyday commercial communication.

Checklist: Preparing Systems for CASL

Though rigorous, the regulations aren’t meant to overwhelm and compound existing sales and marketing departments, but rather provide an opportunity to make sure your consumers truly want to receive your messages before you spend valuable time and resources developing collateral that may be deleted before it’s read. This way, you can direct campaigns toward those truly interested in your promotion, eliminating parties whose interests may not be aligned with your brand. Such adjustments will only help existing operations and streamline and simplify marketing efforts. Read More

Understanding Canada’s New Anti-Spam Law & Its Power to Transform the CRM and Marketing Automation Landscape

By | Pivotal CRM, Salesforce CRM, Salesforce CRM Integration

The rise of the digital age means prospects are easier than ever to identify, track and contact—the myriad of online platforms affords companies a widened sales territory and greater access to new business than ever before. Used professionally, this opportunity can mean increased profit, stronger brand identity, and positive long-term customer relationships.

Canada's New Anti-Spam Rules

However, this new, automated environment also makes it easy for spam communication to enter the inboxes, social media feeds and mobile phones of your customers. For every well-intended e-mail marketing campaign or personalized push notification, there’s a mass, unsolicited message, spyware/malware installation, phishing attempt, or network rerouting scheme looking to capitalize on the enhanced accessibility of customer data. In fact, 90 percent of global e-mail traffic is spam. That’s one trillion spam e-mails sent globally. Every day. Read More