In last week’s post, we introduced Canada’s new Anti-Spam Legislation (CASL) that sets strict mandates on Commercial Electronic Messages (CEMs) sent from within and to Canadian organizations. While the act was established to cut down on the exorbitant amount of digital spam sent globally, its requirements can dramatically alter the way even legitimate organizations conduct everyday commercial communication.
Though rigorous, the regulations aren’t meant to overwhelm and compound existing sales and marketing departments, but rather provide an opportunity to make sure your consumers truly want to receive your messages before you spend valuable time and resources developing collateral that may be deleted before it’s read. This way, you can direct campaigns toward those truly interested in your promotion, eliminating parties whose interests may not be aligned with your brand. Such adjustments will only help existing operations and streamline and simplify marketing efforts. Read More