Across a variety of industry verticals, CRM is heralded for its ability to streamline communication, improve employee collaboration, and help companies gain deeper insight into their core customer base. It comes as no surprise then, that as the manufacturing industry seeks to improve its service offerings, executives are looking to technology, specifically CRM software, to help provide the level of support their customers need.
Meeting the Need: Field Service Technology and the Customer
In the recent “2016 Connected Manufacturing Service Report” consisting of an online survey conducted by Harris Poll of more than 200 executives, Salesforce found that an overwhelming 90 percent believe that improving field service performance is a top priority for their business, and 92 percent agree that organizations need to adapt their service models to meet customer needs. To achieve this goal, 87 percent believe that it’s important for their companies to invest in field service technology, equipping their employees with the up-to-the-minute insights they need to provide more accurate customer service. Read More