It can be a predicament: The end of December is quickly approaching, and you want to let your customers, prospects, and partners know you’re thinking about them—and leaving a good impression going into the new year is always a good thing. To that end, what’s one of the quickest ways to reach a mass audience? E-mail marketing. Yet, how often do we let e-mails pile up before tackling them? Or how often do we click through our inbox, selecting several to delete, without truly taking the time to read each one carefully? Pretty often, if we’re being honest.
So the question remains: How can you create an e-mail campaign that’s equally eye-catching and practically screams “read me!” while still remaining true to your brand and not inundating your most valuable assets with yet another message to sort through? The answer is relatively simple—creative content. Today, that means more than flashy clip art or even a catchy subject line. What recipients crave now is personalization—tailored recommendations, information, and suggestions that let them know they’re not just another e-mail address in a database, but that they’re important, valued parts of your company. Read More