Small Business Marketing Trends: How CRM and Marketing Automation are Shaping the Landscape in 2016 and Beyond

By | CRM Consulting, Marketing Automation

While creative and substantive marketing is required to sustain almost any business for the long term, it’s especially important for small businesses, for whom traffic and conversion is a critical feature of their livelihood and a deciding factor of their longevity. As technology continues to permeate virtually every aspect of a company’s communication and collaboration processes, it comes as no surprise that digital tools and automation are emerging as key players in the small business space, heralded for their ability to make marketing simpler, more effective, and more streamlined across a variety of online channels. The capacity to leverage these tools is quickly becoming a market differentiator, helping companies across the industry stand out from the competition and work more effectively, turning technology integration from a “nice-to-have” feature into one indispensable for addressing the myriad challenges and opportunities the small business sector routinely encounters.

An Industry Outlook: Marketing Pain Points and CRM Possibilities

A recent report conducted by several industry software providers found that out of 1,000 small business owners from across the U.S., nearly half (47 percent) handle marketing efforts on their own, yet approximately the same number (48.5 percent) of owners don’t know if their marketing efforts are effective, while almost 14 percent know for certain they aren’t. Read More

Marketo Partner Tokara Highlights Ease of Landing Page & Form Development

By | CRM Consulting, Marketing Automation, Marketo

As most of you know, Tokara Solutions has strengthened its professional services consulting around marketing automation by becoming a Marketo partner, so that we can now bring you all the benefits of Marketo, an industry leader in marketing automation software, ranking for consecutive years in Gartner’s Magic Quadrant for Lead Management.

Today’s blog is the next in our series highlighting some of the powerful features Marketo brings the companies that use it – in this case the creation of website landing pages and forms that allow you to measure and collect critical information on clients and prospects who want to view assets you make available on your website.

Marketo Landing Page Read More

Marketo Partner Tokara Underscores Power of Inbound Marketing

By | CRM Consulting, Marketing Automation, Marketo

As most of you have discovered, Tokara Solutions has broadened the scope of its professional services consulting around marketing automation by becoming a Marketo partner. As an Agency partner, our CRM, business intelligence, and marketing automation consultants are now able to bring you all the benefits of Marketo, an industry leader in marketing automation software, ranking for consecutive years in Gartner’s Magic Quadrant for Lead Management.

To refine our readers’ understanding around the range of benefits Marketo offers to companies who make use of its marketing automation software, this blog series is exploring some of the features this technology offers to enable you to quickly and easily get the most out of your marketing efforts – minimizing the effort required to achieve maximum sales and marketing results. In this post, we’ll focus on inbound marketing services.

Marketo Inbound Marketing Read More

Marketo Partner Tokara Solutions Highlights Benefits of Marketing Automation

By | CRM Consulting, Marketing Automation, Marketo

Many of you already know about our recent partnership with Marketo, an industry-leading provider of marketing automation solutions. As a Marketo partner, we continue to provide our clients innovative, effective CRM and business intelligence technologies for their business, while increasing the scope and depth of the marketing automation solutions we offer.

Marketo Marketing Automation Sample

In our new position as a Marketo partner, we’re developing this series of blog posts to provide a high-level overview of features and benefits you can expect to see in your marketing when using Marketo. Following last week’s posting on email marketing, this week’s blog highlights some of the most significant aspects of automating your marketing with an easy-to-use software program like Marketo that doesn’t require technical expertise or previous knowledge of HTML. Read More

Marketo Partner Tokara Outlines Benefits of Email Marketing

By | CRM Consulting, Marketing Automation, Marketo

For anyone who missed last week’s post, Tokara Solutions is now a Marketo partner, broadening our depth of expertise and offerings in marketing automation, and bringing our clients an even broader array of technology designed to yield the sales and marketing results they need. As a Marketo partner, our CRM and marketing automation consultants are able to bring you all the benefits of Marketo, an industry leader in marketing automation software, ranking for consecutive years in Gartner’s Magic Quadrant for Lead Management.

With that said, let’s begin our primer on some of the features and functionality that come with Marketo’s marketing automation software and talk a little bit about the benefits of one of the most powerful tools in any marketer’s arsenal — email marketing.

Marketo Email Marketing Read More

Tokara Becomes Marketo Partner, Adds Depth to Marketing Automation Consulting

By | CRM Consulting, Marketing Automation, Marketo

Many of you may already be familiar with Marketo as an industry leader in marketing automation software, ranking for consecutive years in Gartner’s Magic Quadrant for Lead Management. What you may not yet know is that Tokara Solutions is now a Marketo partner – an Agency Partner to be exact.

Marketo Lead Funnel

This designation means that our consultants can work with you and your internal teams to provide everything you need to have this powerful technology up and running and producing dramatic results in your business. As with the other leading technologies we support, our experienced team can provide everything from implementation and integration to pilot programs and customizations – if you need it, our consultants will be there to make sure it’s humming along in the way that works best for your business processes and produces the greatest results for your team. Read More

SalesChief for Pivotal 6 CRM: VP of Sales Use Case

By | CRM Consulting, Marketing Automation, Pivotal CRM

For those of you who following our blog series featuring the business intelligence functionality made possible by SalesChief, you already know SalesChief is accessible to Pivotal 6 CRM users from within a dedicated tab in the Pivotal application. Once you’ve opened Pivotal SalesChief, you can see that the application is comprised of four main tabs: Sales Performance, Opportunity Analysis, Marketing Effectiveness, and Lead Analysis.

As a follow-on to the high-level overviews provided to date in this series, today’s blog examines a typical use case for SalesChief within any sales organization, namely, that of a VP of Sales who is evaluating the performance of sales team members against pre-determined criteria and metrics. Read More

Pivotal 6.0: A Powerful Family of Application Modules

By | CRM Consulting, Marketing Automation, Pivotal CRM

As many of our readers already know, the greatest advantage of Pivotal CRM software can be its ability to handle the requirements of complex processes and foster continuous improvements that address your company’s exact business needs.

This allows organizations to establish and streamline complex sets of rules and processes that govern their customer relationships and create a competitive edge. Pivotal 6.0′s Territory Management application module takes this advantage one step further, but is only the most recent addition to a powerful and comprehensive family of Pivotal CRM modules that include: Read More

CRM vs Marketing Automation: A Look at the Basics

By | CRM Consulting, Marketing Automation

While most of our readers are adept at distinguishing features and functionality of CRM and marketing automation platforms, we field enough questions about distinctions and overlap between the systems that we wanted to quickly revisit a very high-level look at the relative strengths and goals of the two technologies.

At the highest level, CRM was designed to aid customer-facing employees in strengthening and broadening existing customer relationships, consolidating all aspects of clients’ data in a central location, accessible to everyone within the organization who needed it and streamlining operations by reducing or eliminating redundant/unnecessary tasks and supporting more informed and effective decision-making by individuals interacting with customer accounts in such roles as sales, marketing, and customer service. Powered by its relational data infrastructure, the volume and range of data collected and made available in CRM systems enables massive improvements in organizations’ ability to assess and manage using metrics that had not previously been available. Read More