At Tokara, we understand your CRM solution is an investment, and we’re dedicated to making sure your systems are working to their top potential every day, because we know how important it is to your teams and what they are able to accomplish. One of the ways we help keep you up and running is by helping you migrate to the latest platform available for your CRM software, so you’re always up-to-date, connected, and ready to respond when your employees and clients need you. Today, we’re taking a look at our Pivotal UX Readiness Assessment Services, and how we help our customers transition to the latest offering on the Pivotal platform, from initial assessment to deployment, and every step in between.
Consumers today are not only more technically savvy than ever before, they’re also more discerning, seeking out in-depth information on a brand or product before making a purchase decision. In a marketplace driven by digital innovation, staying ahead of the competition means providing shoppers with access to such data, with personalization that appeals to both their individual emotional and rational interests.
In last week’s post, we discussed the influx of customer information that’s now available in both online and offline environments thanks to innovation in social and mobile technology. Known as “Big Data,” this knowledge holds a powerful potential to transform operations, fueled by new technologies that make it easier than ever to derive powerful business intelligence insights through robust CRM analytics.
There’s no denying that as technologies become smarter, communities become more connected and opportunities to collaborate become wider. Advancements in mobility, including social and wearable technologies, support an Internet of Things (IoT) that can exchange data at lightning speeds, providing not only a more convenient and accessible way to communicate, but also a rich store of data that can be tracked and analyzed to glean valuable insights into customer preferences and behavior.
Last week, we explored the evolving world of crm mobile technology, detailing some of the ways it’s being used to strengthen CRM efforts and bolster customer engagement across devices. As part of our “Future-Focused” blog series, today we’ll take a deeper look at one emerging sector, geolocation applications, and how organizations are using these tools to glean valuable customer insights while driving smarter and more direct campaigns.
In last week’s post, we discussed how new technologies are transforming the CRM mobile landscape by affording organizations new opportunities to connect with clients and prospects across a variety of channels and devices. Continuing our “Future-Focused” blog series, today we’re taking a deeper look at the future of mobility, with a focus on designing high-impact user experiences across the customer journey, from browsing to buying.
When designing any kind of high-impact consumer experience, creating a sense of discovery and participation is a critical consideration. In person, it’s relatively easy to engage the shopper’s senses—body language, sights, sounds, and even smells can be used to create a custom, personal environment. Yet, translating this energy into an online presence can be challenging as organizations attempt to capture the same types of interactions that will facilitate a streamlined purchasing experience and, at the same time, compel today’s fast-paced shopper to linger and learn more about a company’s products and services.
Today’s “Future Focused” blog posting looks at new multi-channel opportunities, and how companies can use widening mobile and digital platforms to boost—rather than diminish—their brand presence. Read More
As developments in mobile and social technology continue to grow, the gap between organizations and their customers is shrinking. Now, it’s easier than ever to tap into the preferences and opinions of your audience and use that data to deliver smart, pointed messages crafted to appeal to their tastes and inclinations, increasing opportunities for shopper conversion and upsell. As we continue our blog series identifying CRM trends for 2015, today we’ll look at new ideas in crm customization and personalization, and how deeper customer insights can mean more effective—and lucrative—customer interactions.
As we kick off our new blog series on the top CRM trends identified for 2015, there’s no better place to start than the key consideration that influences all others—the customer experience. According to management consulting firm McKinsey, 70 percent of a customer’s buying experience is determined by how they feel they are treated, starting the moment they begin an interaction with your company. These interactions shape how customers view your brand and have a direct impact on future purchase decisions—and your bottom line.
The dawn of a new year is often synonymous with fresh opportunities, exciting changes, and re-vamped perspectives. For the technology arena, this means re-examining current areas of focus and identifying new and emerging trends that may redefine the way users deploy, interact with, and share knowledge.
To this end, Tokara is excited to introduce a new blog series titled, “Future Focused: Critical CRM Considerations for 2015.” Over the next few weeks, we’ll delve into the top CRM trends for this year, all predicted to alter the way employees strategize, manage, organize, and implement CRM best practices. Read More