Data that Delivers: Creating a Clean Data Strategy Centered on Robust Predictive Analysis and CRM EngagementPosted by Tokara Solutions | Pivotal CRM, Salesforce CRM, Salesforce CRM Integration, Salesforce1 Platform | No Comments
In last week’s post, we discussed the importance of leveraging business intelligence/analytics (BI/BA) tools to extract quality client data that can be used to drive stronger customer engagement and boost brand loyalty and identity. As organizations seek to increase their analytical investments in the upcoming year, many may be wondering how to integrate such processes into their existing CRM systems. The good news is the tools you already have in place to store and manage customer data can easily be customized to align with BI/BA insights. To maximize your investments in both CRM and BI/BA resources, the key is to maintain a centralized, focused data strategy centered on clean, actionable data—information that can be directly applied to your business goals and is free of conflicting, misinterpreted or unusable statistics.