With a new year comes new possibilities, fresh ideas, and a commitment to doing things just a little bit better—or at least with a different perspective—this time around. This is especially true in advertising, an industry devoted to capturing consumer attention spans, the majority of which are no longer than a commercial jingle. With so much innovation, product development, and promotion hitting the market today, standing out can be a challenge, and requires that brands truly know the audience they’re going after, as well as the solution they’re supporting.
To this end, Salesforce recently released some of the top advertising trends set to impact the industry in the coming months. Let’s take a look at some strategies to remember: Read More