While running your own business comes with its own unique set of challenges, managing and maintaining customer relationships is still a must—and this rings true whether you’re a one-person start-up or owner and CEO of a large enterprise. Yet, knowing where to start might prove difficult—there are so many interactions that occur during the day, across a growing number of devices, and organizing them in a way that makes sense—and results in actionable insights—for your business can prove tricky and time-consuming at best.
Thankfully, you don’t have to start from scratch. Customer Relationship Management (CRM) software helps you keep track of new and existing contacts, organizing them all into one centralized location, ultimately taking the guesswork out of lead conversions, project status, sales assignments, and more. However, when successfully deployed, it gives entrepreneurs more than just their sanity back. It also proves an invaluable resource in optimizing team efficiency, boosting sales performance, and streamlining communication efforts business-wide—allowing owners to focus more time and effort into growing the business. Unless you’re in the technology industry, you may not be familiar with all the benefits CRM has to offer. To this end, the Salesforce e-book “The Entrepreneur’s Guide to Finding the Right CRM” may be an excellent resource. In keeping with the e-book, here are some guidelines Salesforce offers for getting your feet wet with CRM: Read More