As noted in last week’s blog posting, the Salesforce ExactTarget Marketing Cloud enables you to create new, dynamic, personalized marketing content with just a few clicks. But just as important, it also helps you maximize the impact of your existing campaigns, including static websites, and to optimize campaign effectiveness using data gained from the solution’s analytics capability.
The powerful analytical tools in Salesforce Marketing Cloud provide insight on your customers’ page activities, including how long they visit your site, what products or services they click on, and how often they return. Your team can then use this knowledge to design individual profiles and personalized product recommendations based on user preference. Read More