Tokara Solutions' Consulting Blog

Relevant News on CRM, Marketing Automation, and Much More!

Recent Posts on Salesforce CRM Marketing Cloud

Salesforce Marketing Cloud – Maximize the Impact of Existing Campaigns & Fine Tune with Powerful Analytics

Posted by | Salesforce CRM, Salesforce CRM Integration, Salesforce1 Platform | No Comments

Salesforce Marketing Cloud Nurtures Client Relationships

As noted in last week’s blog posting, the Salesforce ExactTarget Marketing Cloud enables you to create new, dynamic, personalized marketing content with just a few clicks. But just as important, it also helps you maximize the impact of your existing campaigns, including static websites, and to optimize campaign effectiveness using data gained from the solution’s analytics capability.

The powerful analytical tools in Salesforce Marketing Cloud provide insight on your customers’ page activities, including how long they visit your site, what products or services they click on, and how often they return. Your team can then use this knowledge to design individual profiles and personalized product recommendations based on user preference. Read More

Salesforce Marketing Cloud Personalizes Client & Prospect Interaction with Rich 1:1 Experiences

Posted by | Salesforce CRM, Salesforce CRM Integration, Salesforce1 Platform | No Comments

Salesforce Marketing Cloud Nurtures 1:1 Client Relationships

In today’s ever-changing, always-on world, dynamic marketing is essential to capture new customers and engage existing ones for continued business. While traditional marketing campaigns focus primarily on one message distributed to mass audiences, today’s changing client landscape requires a more customized approach—shifting the focus from what your organization can offer, to specifically how its offerings can be applied to your customers’ individual needs, preferences and business objectives.

To that end, the Salesforce1 platform features the ExactTarget Marketing Cloud, a dynamic tool that allows your team to design and deliver marketing materials personalized to your audience, taking into account their online preferences, including web activity and social media interactions, for a richer customer experience. Read More