As industry-leading CRM consultants, Tokara Solutions understands the importance of establishing, nurturing, and managing strong customer relationships – the exact objectives Salesforce1 Service Cloud is designed to help you achieve.
We know these customers are critical to your business – not only have they purchased from you in the past, but (as existing customers) they don’t require the enormous marketing expenditures your business generally has to make to acquire a new customer. On top of that, existing customers are more like to spend more money with you than a new customer, and to purchase more expensive products or services more frequently. So everything your organization can do to nurture and cement the relationship you have with current customers is of paramount importance – in other words, the consultant-to-customer exchange doesn’t end when a sale is closed. Read More