There’s no denying the power and connectivity of social media. From Facebook to Pinterest and myriad sites in between, never before has the opportunity for direct customer engagement—and the incredible Big Data insights that result—been so ripe. So it comes as no surprise that investment in social media technologies is steadily increasing, leveraged not only for improved one-on-one communication but also to drive more dynamic marketing campaigns and digital advertising initiatives.
Though familiar sites such as Facebook may be common strongholds, research shows that emerging channels are quickly gaining interest. In fact, according to a recent survey by Advertising Age, 72 percent of U.S. marketers are interested in allocating their advertising budgets toward Instagram, a robust statistic coming in substantially ahead of the Pinterest, the second-place channel, at 41 percent. Read More